PROFESSIONAL RESUME
Past Positions
MARKETING MANAGER - INBOUND @ RUBY
July 2019 - Present
As Ruby's team lead for inbound marketing I am responsible for Ruby's web presence, SEO, landing pages, & campaign KPI tracking.
My accomplishments include:
Coordinated Ruby's lead attribution process in Marketo, bringing data clarity to the lead journey
Managed Ruby's website redesign in line with the Ruby rebrand, website best practices, and conversion optimization.
Redesigned campaign landing pages, achieving an up to 147% improvement in conversion rate.
WEB MARKETING ANALYST @ RUBY
June 2018 - July 2019
During my time as Web Marketing Analyst I worked directly for Ruby's founder and CEO Jill Nelson to make her vision for Ruby's digital presence a reality and drive high-quality lead flow.
My accomplishments include:
Managed Ruby's website and digital presence
Spearheaded an exit-intent pop-up campaign with an 8.6% CVR
Developed Marketo lead scoring, campaign attribution, & nurture strategies
Implemented Ruby's first top-of-funnel content strategy for the website
Developed new KPI tracking in Google DataStudio and Salesforce, providing the marketing team with their first insights into day-to-day lead performance
Helped integrate ProfessionalChats, Ruby's new acquisition, into the callruby.com website
ONLINE CONTENT SPECIALIST @ RUBY
Ruby Receptionists, Dec 2016 - June 2018
Broad responsibilities at Ruby include blog, social media, and website management.
My accomplishments include:
64.4%+ YOY follower growth on Instagram, 64.8% growth on Facebook, and 11.11% growth on Twitter
24%+ YOY traffic growth on the Ruby blog & 32% organic traffic growth in 2017
Worked with internal and external stakeholders to launch Ruby's career site, events section of the website, and ongoing content projects
SEO strategy implementation
Management of over 600 landing pages in coordination with outbound and inbound marketing campaigns
*All stats are based on 2017/2016 numbers
MARKETING SPECIALIST @ ADPEARANCE
Jan 2016 - Dec 2016
In my role at Adpearance I managed 30+ SEO clients and 7+ social clients on a monthly retainer. Responsibilities included copywriting, editing, social calendaring, and reputation management.
My accomplishments include:
Creating, managing, and executing search engine optimization and content marketing strategies for 30+ automotive dealership clients at a time
Drastically increased monthly Facebook engagement and increased YOY page likes by 53% for one client with a budget of $250 a month over a 5 month period
Increased organic web traffic in targeted geotarget by 128.90% and overall by 95.43% in first four months of services for an SEO client
Increased organic web traffic in targeted geotarget by 84.19% and overall by 39.42% in first four months of services for a second client
Created Adpearance's first training guide and led new team members in social strategy
Created custom, search engine friendly landing pages based on relevant topics with high search volume Example 1 | Example 2
Redesigned the team's approach to reputation management and assisted in the design of a reputation management landing page designed to drive positive reviews
MARKETING AUTOMATION INTERN @ TRIPWIRE
June 2015 - Jan 2016
As Tripwire's Marketing Automation Intern I worked with Marketo and Salesforce to assist in the launch of email campaigns and implementation of a nurture strategy.
My accomplishments include:
Copywriting for monthly Marketo email campaigns sent to up to 80,000 IT Professionals
Organization and implementation of backend asset campaign creation and tracking
Working with a Marketo team to transition from a batch and blast email strategy to an intelligent lead nurture strategy
MARKETING ASSOCIATE @ OPENSESAME
Sept 2014 - June 2015
As OpenSesame's Marketing Associate I worked with the marketing department in a contractor capacity. During my time in this role I provided insights, copywriting, and SEO on a project to project basis.
My accomplishments include:
Assisted in the copywriting, SEO, and launch of 7 new industry pages
Creating relevant, captivating, and detailed blog posts on a monthly basis
Coordinating with professionals in the eLearning field on a guest-blogging project
Reviewing 2015 summer marketing internship candidates and participating in hiring decisions
LEAD MARKETING INTERN @ OPENSESAME
June 2014 - Aug 2014
Within three weeks of starting my internship with OpenSesame I was offered the role of Lead Marketing Intern. In this position I was responsible for copywriting, execution of marketing initiatives, and management of the other interns.
My accomplishments include:
- Writing 3 of OpenSesame's top 10 blog posts of 2014
Pitching and contributing to a Psychology of eLearning blog series that received the highest blog traffic of the summer.
Editing an average of 10 intern written blog posts on a weekly basis
Participating in SEO optimization efforts across the site—reaching 133% of our summer optimization goals
Presenting progress reports at weekly all-company meetings and acting as "voice of the interns" and envoy for any intern concerns
Creating an engaging email trigger based and drip campaigns
RECOMMENDATIONS
“Anna is the best of the best. Her knowledge of all things technical makes her a fantastic addition to any team. She is a master of SEO, crisis/project management, Wordpress, and Marketo."
Mary Beebe,
Manager at Ruby
“I cannot recommend Anna highly enough, not only as an employee but a coworker. She has an unparalleled knack for bringing out the best in her collaborators.”
Ashley Brandt
Coworker at Adpearance
“I'm consistently impressed by Anna's combination of professionalism and personality...she's outgoing and passionate, while also being understanding and patient.”